AI is an inevitable cross we will all have to bear, at some point, to some level, at one or more states of our lives. While some are embracing this tool for better, I am beginning to see evidence of some people and companies using it for worse, and I’m pretty sure you have too.
If you’re busy wearing multiple hats and doing numerous jobs, I feel you, I’m on the same page of the book! Give yourself the grace to be OK with using AI as a tool to aid your writing, your go-to for content ideas, and your marketing strategy outlines. Blog posts, social media posts, newsletters, campaigns and more can all find help from AI, but it is NOT a replacement for your brand voice. Humans are still the heart and soul of your business.
Here is a brief list of DO’S AND DON’TS for AI Marketing.
⛔️ Don’t depend on AI to do the work for you.
✅ Do take key words and concepts as a guide to your own writing.
✅ Do employ the help of AI to create meaningful content to educate the public on ideas plagued by stigma.
⛔️ Don’t use AI to spread misinformation.
✅ Do fact check any content generated by AI.
⛔️ Don’t pass off AI generated content as your own. You are not a robot.
Above all, NEVER GO FULL AI.
🙌 Pass it on.
